StrijpX is a design platform established in Eindhoven, showcasing emerging talent in product, fashion and graphic design.
Based on a minimum budget we were asked to create a complete identity, being able to serve as a base for all promotional activities during the year. The idea was to create a basic layer that could be used for posters, flyers, business cards...
The core of this visual identity is the special developed dessin, composed of geometric shapes relating to the letter X. Every layer makes in a efficient way use of the C,M,Y based offset printing process. During the printing the colours are turned on and off to reach a maximum diversity of transparencies, overlaps and colour combinations. The four basic combinations were created in one print run, C/M, C/Y, M/Y, C/M/Y. All on papers from 90, 120 and 250 grams. The offset printed sheets are finalised by a black information layer, adding the specific information of every exhibition. The black is added by the usage of silkscreening, hereby the C,M,Y,K is completed.
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Some images at from the offset printing process.
Adding the black silkscreen layer at the workshop.
