Soft curves for smooth light transitions.
Hollands Licht commissioned Raw Color to design their first presentation at Euroluce during Salone del Moblile in Milan. The stand stages their collection on flexible backdrops made from Forbo Linoleum that comes on a roll. This allows to model soft curves for smooth light transitions. The chosen Linoleum shades refers to the palette that has been developed by the studio for the luminaires of Hollands Licht. The concepts intention is to roll up the material and reuse it for future presentations of the brand. Also the frames can be disassembled.
The highlight of the presentation was a visit of Queen Máxima of The Netherlands on the Hollands Licht ‘Stage’. Next to the spatial design, Raw Color also did the photography for graphic expressions such as the invitation for the event and worked on the graphic design for Hollands Licht in general.
Raw Color team:
Christoph Brach, Daniera ter Haar, Tijs van Nieuwenhuysen, Noortje de Keijzer, Mirjam de Bruijn
Hollands Licht team:
Rob Cornelissen, Nadja Smits, Michiel Greve, Priscilla Hamerslag
Thanks to:
Forbo Flooring Systems and Marijke Griffioen