RAW COLOR

Creative Direction

Durables – De Ploeg

January 2022

210729_deploeg_7_800

Durables – De Ploeg 


The studio photos tell the story of the responsible material use of the sustainable fabric label ‘De Ploeg – Durables’. Subdued tranquillity is the idea behind the collection. Beautiful materials with a natural look are transformed into premium fabrics. The location photos highlight the atmospheric application of the Durables fabrics by de Ploeg. Photographed in Oerhuis, a sustainably built home mainly made out of nature’s beautiful materials. The developed photography concepts are produced by the studio in multiple settings, including props specifically sourced for this occasion. 

Raw Color: Daniera ter Haar, Christoph Brach, Mirjam de Bruijn, Tijs van Nieuwenhuysen, Noortje de Keijzer, Angeline Behr, Anne van Dreumel

De Ploeg: Maud Hoeijmakers, Floor van Doremalen

Location photography: Benning Gladkova
Location: Oerhuis - Werkstatt  


roomset_distel_drift_rgb_800


210729_deploeg_14_800


210729_deploeg_16_800 


roomset_artisan_74_dawn_04_rgb_800


210729_deploeg_12_800


210729_deploeg_11_800


roomset_pinstripe_cobble_rgb_800


210730_deploeg_2_800


210730_deploeg_1_800


roomset_cobble_rgb_800


210730_deploeg_5_800


210729_deploeg_4_800


210730_deploeg_10_800


distel_37_detail_liggend_rgb_800


roomset_twist_70_rgb_800


twinwool_stapel_staand_rgb_800



210729_deploeg_9_800


210729_deploeg_8_800


artisan_74_dawn_04_huis_rgb_800_01


roomset_contour_rgb_800