Art Directed by Raw Color, set design and graphic design have been created for the exhibition Broeinest 8:1, held during Dutch Design Week 2016. A magazine accompanied the presentation.
Materiality and colour can be considered as the foundation of our living environment. It is the combination of these two ingredients that create the feeling of intimacy and tactility. Eight different trend worlds invite the visitor to step inside to experience the difference atmospheres. Within the developed settings the products and materials of the Broeinest partners interact with each other to create a unity. Floors, plains, cubes and products are highlighted in the eight themes: Concrete Poetry, Rusty Earth, Modular Geometry, Vibrant Night, New Natural, Spectral Tech, Industrial Standard and Classic Symmetry. All to show the distinctive characteristics of the diverse materials and products that are linked with the specific qualities of each partner.
Broeinest founded by Baars & Bloemhoff, is the material library and meeting point for architects and designers. Broeinest brings producers, brands and materials together to better understand, serve each other. The participating partners are AMB | Barrisol, Baars& Bloemhoff, Busch-Jaeger, DRT, Forbo, Interface, Modular Lighting, Spectrum.
Project Team Broeinest: Janou Bonnie, Johan van der Meer, Dimitri Traas
Project Assistance: Iris IJsvelt, Elena Gutierrez