The Eindhoven brand is a symbol of energy. It is a dynamic brand that belongs to the city. The focus on the energy was the point of departure to create a setting that is somewhere between scientific experiment and creative experience. Trying to unite two important aspects of the city technology and design. This is embodied by a viral classic, 800 mentos released 80 lites of soda composed as the logo of Eindhoven. It resulted in an energy burst and a big mess.
The ‘vibes’ from the brand logo are free for every person in Eindhoven to invest their energy in. To add conviction to this image, makers have been invited to give the brand a face. And to share that unique Eindhoven feeling with the world. To Share the Vibe. Eindhoven is the city of the collective, of sharing and enriching. More video’s will follow by Bart Hess, Niels Hoebers, Mike Roleofs and others. See more at: www.eindhoven.video
This campaign has been developed by The Virtual Design Agency (VDA), with Remco van der Craats of Edhv as the art director, commissioned by Eindhoven365 and the municipality of Eindhoven.
concept & art direction: Raw Color
camera & edit:Wouter Kooken
project assistance: Angélique Lemaître
camera assistance: Wim van Heugten
models: Sojoung Lim & Edouard Auffray