New Window is an online platform and design label that gives an insight into the making process of art and design. The campaign photo series of the Diptych project refers to the black frame used in the New Window identity. Several frames in various sizes were build, to generate spatial settings to present the objects. The photo's are also used for the publication issued by Frame and designed by Main Studio, Edwin van Gelder.
Together with alternating artists, New Window‚ founder Woes van Haaften co-creates series of objects. The story of their realization and the objects themselves are displayed and sold, where every collaboration has its own window.For the first edition Woes teamed up with Lex Pott a product designer. They worked on the new product range called Diptych. It is a series of objects in a variety of sizes, some functional, some more autonomous, but all deriving from the same principle: laying bare the annual rings of a tree by sand blasting the material, and thereby unveiling its hidden history.
Graphic Design publication: Edwin van Gelder / Mainstudio