As a continuation of the graphic design for the Centre for International Light Art in Unna, Germany the communication is created for the exhibition of 'Words Don't Come Easily'. The museum showcases international art related to artificial and natural light. Site specific installations are part of the Centres permanent collection and can be found underground in the former brewery, featuring artists such as Olafur Eliasson and James Turrel.
For their temporary exhibition the second version of the communication strategy is used that implements the 'set of rules' composed from gradients and bright colours. For this series a gradient of two PMS shades is offset printed, referring to tube light and almost creating the impression that the poster glows. The offset printing is done by Drukkerij Tielen.
www.lichtkunst-unna.de
www.drukkerijtielen.nl